Chopard's Production to Expand due to Newly Acquired Land and Buildings

The building was placed on a 9,800 square-meter plot of land.In 2006 the company built a new hall featuring 2,000 square meters of production area. All in all Chopard owns 24,000 square meters of floor space that is placed on land plots totaling 64,000 square meters. As for the production the company masters 40 different professions in-house.Chopard created over a hundred new jobs in Switzerland during this year. The luxury group has also registered a growth in terms of personnel. Currently the company employs 1,650 people in all of its branches worldwide.Chopard looks forward to provide additional jobs in 2008.The manufacturing capacity of the famous luxury brand Chopard is about to expand as the Chopard Group purchases new land and facilities. Thus the company consolidates its production that is vertically integrated and which includes 40 different professions. The land and buildings were purchased in Geneva and Fleurier.It is worth mentioning that the company registered significant growth during recent years. Chopard currently already owns 2 vertically integrated production sites that are located in Switzerland and one being located in Germany.The luxury brand saw the roots of its establishment back in 1974 in Meyrin, an industrial zone, where the company in short period developed its headquarters and workshops. Chopard's latest purchase was a neighboring building with 3,200 square meters of free space.

Classical and Historical Timepieces in Limited Edition from Archimede

The movement of Archimede is its follower and was created throughout the period between 1961 and 1969. The movement is among the last to be produced by Junghans. It's worth noting that the classical movements are more than 40 years old and they featured an extremely accurate precision of that time. The company's masters disassembled the movements with great care, cleaned them and then regulated in order to get the best possible accuracy.Current limited edition will include 90 pieces of the watch. The company looks forward to ship the first timepieces in January 2008. MSRP is $720. Customers may consider reserving one of these rare watches by contacting Archimede directly.Ever since the Archimede Pilot series was launched, the requests of its clients worldwide for a version of the timepiece, which would have an original design of the old B-Watches, never seemed to end. The original design did not feature calendar and brand name. In 2005 the brand was able to discover the Junghans caliber 687, a historic manual winding movement. Archimede decided to purchase some of these movements and offer the Pilot Original with a movement manufactured in Germany, which, however, is no longer produced. The dimensions of the case are 42mm x 10mm, having a solid case back. The company decided to use a historic classic design of the dials, having the minute and hour hands covered with blue Super Luminova. In addition the seconds hand is luminous as well.It is interesting to note that the first movement of the brand was developed more than half a century ago, in 1956.

Skipper Flavio Marazzi Chosen the Ambassador for Atlantic Watch SA

The Chief Executive Office of Atlantic Watch SA, Jurg Bohne, expressed his confidence regarding Flavio as an ideal ambassador of the company and its timepieces: "For us, he’s an exceptional talent with charisma, and he identifies with our watches. Like Flavio Marazzi, we are committed to top-tier performance and dedicated to giving our best at all times. We are thrilled that he is giving our brand global resonance."Atlantic Watch SA together with Flavio Marazzi reached a sponsorship agreement according to which the world champion in the 5.5-meter class and Europe's best in the Star class will represent the company and its new watches. With the sponsorship agreement Atlantic Watch, a company with headquarters in Grenchen, proved its dedication and strong connection with sailing.It is worth mentioning that the company has been specialized in providing nautical timekeeping instruments for more that a hundred years. Therefore, there should be no surprise that Atlantic had chosen Flavio Marazzi as its ambassador, who also has great chances of wining a medal in the star class at Olympics that will take place in Beijing. Flavio is also very enthusiastic regarding the timepieces that feature the name Atlantic. Undoubtedly both, Atlantic Watch and the world and European champion, represent a great team, both ideally matching each other. Both have the same goal, that is: setting the sails, putting to see and staying a successful course.

Las Vegas Meets the New Piaget Exclusive Luxury Store

The collections will feature boutique-exclusive pieces as well as special limited-edition collector items. Among the lines of pointed out items there will be a brand new timepiece entitled "Casino." The watch resembles roulette and it is also hand-enameled. It features a diamond, a strap decorated with dangling, patent-leather playing cards symbols and unique pair of dice enriched with 1,056 brilliant-cut rubies along with 1,060 brilliant-cut diamonds. The actual clock is found in the place of the 6th side.The official date of the opening was January 17. The boutique is available for its customers seven days a week and it provides private appointments as well as other services offered exclusively for VIP/celebrity.The popular Swiss luxury brand Piaget takes serious actions in its expansion throughout the United States. Recently the company opened a new corner store entitled The Shoppers, which can be found at The Palazzo, a new luxury retail center located in Las Vegas."We've had our eye on Las Vegas for quite some time, but everything had to be just right," outlined Piaget North America President, Larry Boland, in a press release that was introduced on Thursday.Mr. Boland added that the main location of The Palazzo, neighboring The Venetian, the Sands Expo as well as Convention Center along with its premium-class retail and restaurants, represents a perfect place for Piaget.The Swiss brand's corner at The Palazzo depicts an architecture of mixed type, encompassing both classic and modern styles. Such mix is quite typical for Piaget stores worldwide. The space occupied by brand's store spans around 1,000 sq. feet. It is also being surrounded by 3 walls of windows that include ten standalone display units, which will house the upcoming collections.It is interesting to note that the store will include the entire collection of jewelry and watches from Piaget.